Product Launch by Commercial Applications Students of Class X

As part of a workshop on Commercial Applications, students undertook a project to conceptualize, market, and launch a product under the guidance of the subject teacher Mrs. Chandrika K Bhat. This report outlines the product launch experience, strategies employed, challenges faced, and learnings gained.

Objectives

1. Practical Learning: Apply theoretical knowledge of Commercial Applications in a real-world product launch scenario.

2. Teamwork and Collaboration: Encourage students to work in teams to design, market, and launch a product.

3. Innovation and Creativity: Foster creativity in product conceptualization and marketing strategies.

Workshop Activities

1. Product Conceptualization: Students brainstorm and decide on a product idea.

2. Market Research: Conduct basic market research to understand target audiences and competition.

3. Marketing Strategy: Develop a marketing plan including branding, pricing, and promotion.

4. Product Launch: Simulate a product launch with presentations, promotions, or a mock sales event.

Outcomes

1. Learning Experience: Students gain hands-on experience in product launch processes.

2. Skill Development: Enhances skills in teamwork, marketing, and problem-solving.

3. Feedback and Reflection: Students receive feedback on their product launch strategy and reflect on learning outcomes.

The product launch workshop provided practical insights into Commercial Applications of marketing and product launch strategies. Students gained valuable experience in teamwork, marketing, and adapting to challenges.

This workshop was witnessed by our Treasurer Sir U. Padmaraj Acharya, our beloved Principal Mrs. Anitha P Raj, Co-ordinator Mrs. Saku along with other teachers of class X. We thank our Management and our Principal for giving us an opportunity to conduct this programme successfully.